Monday, January 6, 2020

Sears Modern Homes on Wikipedia

One of the things I've learned in reading articles online and in print about Sears homes is that one of the most frequently consulted sources about houses from Sears is Wikipedia. Whether it's cited or not, it becomes quickly apparent when an author has done their research using the Wikipedia entry for Sears homes. I've spent some time trying to ensure that the entry is factually accurate so if that's an author's only source of information, they could do a lot worse. Still, it's bothered me that for years, the entry was titled "Sears Catalog Homes". While the article content made clear that the homes sold by Sears weren't limited to catalog sales or examples from the catalog, the title left a different impression. So I'm pleased to see that the title for the entry was recently updated to "Sears Modern Homes". I think this change is a good one for a couple of reasons:

1. It reflects the fact that "Sears Modern Homes" was the branding used by Sears for the houses that they sold through their "Modern Homes" catalog. 

2. By removing the reference to "catalog" in the title, it makes the title more consistent with the article content, which reflects the numerous ways that the "Modern Homes" were sold - through mail order catalog, from "Modern Homes" offices and by salesmen employed by Sears Roebuck. 

It may seem like a small change but hopefully, it will ensure that the "Modern Homes" name appears in more articles in the future and more readers will learn about all the ways that Sears sold their "catalog" homes. 

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